When you want to start a WordPress website you need to think up a domain for your website. The domain is very important and you should think carefully which domain you choose. For example, our domain name is guide4wordpress.com. The name says exactly what we have to offer. This makes it a stronger name which doesn’t need much explanation.
Non-existing words are currently popular to use as a brand name. We also call this Neologisms, which are completely made-up words, such as Wii, Kodak or Flickr. Neologisms can build your brand, but in the beginning it will be much more difficult because nobody knows the word / brand.
Brand names come in many styles. A few include:
- Initialism: A name made of initials such, as UPS or IBM
- Descriptive: Names that describe a product benefit or function, such as Whole Foods or Airbus
- Alliteration and rhyme: Names that are fun to say and stick in the mind, such as Reese’s Pieces or Dunkin’ Donuts
- Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
- Neologisms: Completely made-up words, such as Wii or Kodak
- Foreign word: Adoption of a word from another language, such as Volvo or Samsung
- Founders’ names: Using the names of real people, (especially a founder’s name), such as Hewlett-Packard, Dell or Disney
- Geography: Many brands are named for regions and landmarks, such as Cisco and Fuji Film
- Personification: Many brands take their names from myths, such as Nike; or from the minds of ad execs, such as Betty Crocker
It’s common to register the brand name as the domain name for your website. You can use this website http://www.whois-search.com/ to check if it’s still available. Fill in the requested domain name (for example: www.yourbrandnamehere.com) and click on the go button.
NOTE: A domain name is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name.